Thankfully, with Squarespace you can easily make changes to your website using the platform's simple drag-and-drop editor. It also lets you build the text of your homepage by feeding Squarespace's AI tools prompts, just like you would with ChatGPT. Technology is constantly updating and small business owners have told us they can struggle to maintain a competitive site if they don't consistently update their website with the latest tools or features, including AI features that speed up copywriting elements of your website. In particular, we think Squarespace stands out from the market for its website redesign capabilities. Overall, it achieved the highest marks in our research alongside Wix, scoring a 4.8 out of 5. If you wanted to rework your template, you'd need to start from scratch. This means that you can't make any large-scale or universal changes to your website at a template level once it's live. The only big drawback with Wix is that once you've published your site, you can't change the template. All you have to do is give the system some descriptions of your business and Wix will do the rest for you. We also like that Wix is on trend with the times as its Wix ADI and Wix Studio functions let you build a website using AI within a matter of seconds. In turn, this can boost your chances of acquiring new customers – and retaining them. This is key to understanding how users behave on your site and how to optimise and maximise engagement. You can also integrate your Wix site with Google Analytics, allowing you to see how many people visit your site and where they are clicking. We'd recommend SquareSpace for more user friendly SEO features. However, keep in mind that Wix's Advanced SEO can be tricky and not friendly for beginners. This allows users to access high-quality SEO keyword data directly through the Wix dashboard, which helps users identify effective keywords to target and possibly propel a website up the search rankings. The platform has a partnership with the SEO giant, Semrush. Similarly, based on our first-hand user testing, we gave Wix a 5 out of 5 score for its SEO features (alongside Squarespace). These integrations also make it easy to design your digital marketing as you can do it all from the same platform. Wix integrates with multiple marketing apps, including Mailchimp, Hubspot, Privy, Hotjar, and Constant Contact. Our research identified marketing integrations as a key area for small business website design, which is particularly powerful as you craft your strategy to reach your target audience as efficiently as possible. Wix is our highest-scoring website builder overall (4.8 out of 5) thanks to its intuitive set of features that were clearly designed with the end user in mind. With our focus on what small businesses, this guide should give you the confidence to choose the website builder that works best for your brand. Our recommendations are fruit of hundreds of hours of in-house product research and testing. In this comprehensive ranking, we give you all the details about what each provider offers in terms of features, user friendliness, value for money, customer service, pros, cons, and more. But which website builder is right for your business?įrom our first hand user testing, we found that Wix, Squarespace, and Shopify are the best providers to choose if you want to create a professional site. So when you're searching for your website builder, you want to ensure it's highly functional, offers beautiful designs, loads quickly, and equips you with all the analytics tools you need to help your website traffic grow. Your company's website is your digital storefront and what helps lure new customer into your business. Our independent reviews are funded in part by affiliate commissions, at no extra cost to our readers.
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